Research
Research is one of the initial and most crucial stages in developing strategy and making effective managerial decisions. It is necessary to determine the company's position in the market and set the direction for development.
In business, research plays a vital role in understanding consumer needs, market trends, competitor analysis, product development, and identifying opportunities and threats. It provides valuable insights that inform decision-making processes and helps in crafting informed strategies for growth and sustainability.
Product & Brand
Consumer preferences
Market trends
Competitors' strategies for development
Product positioning in the
marketplace
Consumer & target audience
Consumers' behaviors &
preferences
Client profile
Effectively reach the desired customer segments
Competitors
Products
Strategies
SWOT
Advertisement
Consumer responses
Media effectiveness
Message resonanse
Processes
Workflow efficiency
Resource utilization
Performance metrics
Types of research
Quantitative research
Quantitative research is a method of collecting and analyzing numerical data to understand phenomena and relationships, often using statistical techniques for interpretation. It provides precise and measurable results, allowing for generalization to larger populations, and facilitating comparisons across different groups or variables.
Qualitative research
Mixed methods
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